From Anxious To Articulate In Unchartered Legal Terrain
Written by Sam Abeysekera on October 19, 2023
We often marvel at those individuals who confidently stride into a room, engage effortlessly with strangers, and establish connections with a remarkable mix of poise and authority. This ease becomes imperative when pitching legal services and closing clients.

A recent conversation with a client illuminated an intriguing dichotomy: she was at ease soliciting business from friends but excruciatingly hesitant with strangers. Identical work, yet contrasting comfort levels. Why this disparity?

At a cursory glance, the answer is comfort. She feels more at ease with familiar faces. With those we know and trust, communication flows naturally, allowing us to articulate thoughts, respond authentically, and customize our approach. But there's more to it.
The Dance of Good Communication And Comfort
While comfort breeds good communication, the reverse also holds. Just as feeling comfortable nurtures good communication, effective communication nurtures comfort. Recognizing this, our work with this client centered on enhancing her communication skills - focusing on principles, approaches and adaptability - allowing her to approach strangers with the same confidence she has with her acquaintances.

This is rooted in a simple premise: Effective communication isn't about mimicking ease or rehearsing clever lines; it's about fostering understanding and connection. Sharpen your communication, and natural comfort follows.

As an example, when done well, you’re able to close clients in one meeting, get to the heart of issues quickly, and handle objections more successfully. 

In fact, if you can guage how “comfortable” someone is with you (and you with them), it’s a good barometer for the overall health of that relationship, or whether a better approach is needed. 

So what are some key methods for good communication when feeling supremely uncomfortable?
The Dual Facets of Communication: External and Internal
Beyond the external dialogue we share with the world lies the often-underappreciated internal dialogue—the conversations we hold with ourselves. Our self-motivation, the narrative around our setbacks, and our problem-solving vigor all contribute significantly to our overall disposition. 
At its most basic, good thoughts will breed more effective conversation. For instance, reflecting on prior occasions where you’ve successfully tackled similar issues, or ventured into new territories, can serve as tangible 'evidence' to reassure yourself. These recollections can infuse your discussions with a well-grounded confidence, in unfamiliar terrain. 

For instance, when advising a client on her presenting her business proposal, she thought we’d focus on her vocal modulations and lower voice register, but instead, we delved deep into the substance of her ideas, refining her proposal until she believed in it wholeheartedly. What happened? Her fellow partners loved it and backed her proposal with their agreement and multi-millions of dollars. This alignment between inner conviction and external expression often resonates powerfully, similar to the alignment achieved in practices like yoga but translated to the professional realm.
Tuning Into the Other’s Needs
At its heart, superior communication equals attention to another’s needs.

It transcends the cursory pleasantries of inquiring about their well-being or even enjoying someone’s company. Instead, it delves deeper, driven by a genuine curiosity about their pressing needs, guiding us to discern if and precisely how we might assist.
In adopting this approach, we also gift ourselves some self-compassion by shedding lingering anxieties about the conversation and channeling our energies most fruitfully. It becomes less about us and more about deciphering how we can empower clients to attain their aspirations. I often counsel my clients just before their pitches: release any preconceived attachment to arriving at a "YES," and instead maintain laser-focus on the issues at hand and stay present to strategize on addressing them most efficiently.
The Nuances of Communication For Women
In my work, the importance of communication continually emerges—from crafting persuasive pitches to skillfully navigating workplace biases. Balancing logic with emotion stands out as the fulcrum of effective communication, especially for women partners. Relying solely on logic may come across as detached, while leaning heavily into emotion can be perceived as impulsivity. The most authentic and impactful messages are woven where these two intersect.

To illustrate, I recently assisted a tenacious client who was in a predicament: her male senior colleague was unduly claiming her origination credits and adopting bully tactics to do so. This seems a straightforward case of addressing professional injustice, but beneath lay the delicate challenge of asserting what’s right while maintaining her reputation as a collaborative team player. We strategized a communication approach anchored in factual reasoning, yet suffused with a genuine intent to foster a cohesive team environment. By addressing the situation head-on, but with tact and understanding, she was able to secure her origination credits and fortified her standing as a valued team member with upper management.

Communication, at its heart, transcends mere information exchange. It becomes an avenue to forge meaningful connections, cultivate understanding, and instill mutual comfort. Refine this skill, and you'll soon observe the ripple effect it has on your professional journey leading to increased client trust, enhanced relationships, and career advancement.
Conclusion
In our dynamic law world, where perceptions are ever-shifting, the ability to communicate remains our cornerstone. By refining both our internal and external dialogues, we not only navigate the maze of relationships but do so with unmistakable ease and confidence. Our feelings of discomfort, should not deter us. Because genuine comfort, after all, is no accident: it emerges from methods and approaches (of which there are many more to discuss) that truly foster the language of connection.

Sam Abeysekera

Sam is dedicated to empowering female partners and founders in the legal industry to break through barriers and redefine success. As the lawyer's advocate, she equips her clients with strategies to become seasoned rainmakers and thrive within the dynamics of law firm culture, all while maintaining balance and authenticity.